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How To Analyze Facebook Ad Results Post iOS14.5 (According To Meta)
2021 has been a year of struggle for Facebook Media Buyers, Agencies, and Companies who rely on the platform for their business. With this new landscape of delayed attribution and aggregated event measurement, how are you supposed to find what works and improve it?...
This Facebook Ads Custom Column Set Up Will Help You Make More Profitable Decisions
One of the biggest struggles of running Facebook Ads is trying to read the data you pay so much to "collect" and make the best ad management decisions. Sure, you can stick with the stock out-of-the-box column views that come with your Facebook Ads manager. The only...
3 Untapped Facebook Ad Retargeting Audiences You Should Test Right Now
You should never ask someone to marry you on the first date, right? After how many dates would you consider talking about marriage? Your answer to the questions above should tell you how important retargeting is to your overall business success and digital advertising...
![How To Get A 4x Return On Ad Spend With A Budget Of Less Than $500 [E-commerce Case Study]](https://scaling.co/wp-content/uploads/2019/07/scalingco-ecommerce-blog-feature.jpg)
How To Get A 4x Return On Ad Spend With A Budget Of Less Than $500 [E-commerce Case Study]
Have a small e-commerce ad budget and wondering how to get the best return on your ad spend possible? If you answered yes, you're in the right place... keep reading! In this case study, I’ll walk you through how I achieved a 4x return on ad spend for an...
From Cleaning Toilets to Managing Thousands in Ad Spends
We all have a story to tell, this is a little piece of mine... Some of us are better at sharing our stories than others. I am someone who is traditionally not a very good storyteller. My fiance, on the other hand, is so much better at telling stories. (She also...