REVENUE MODEL // FOUR INPUTSPUT A DOLLAR VALUE
PUT A DOLLAR VALUE
ON BETTER CONVERSION.
Stop debating CRO in percentages. Model the annual revenue opportunity using your traffic, conversion rate, average order value, and a conservative lift.
THE MODELSESSIONS × RATE × AOV × LIFT
This estimates a planning range. It does not replace controlled attribution.
ENTER YOUR CURRENT NUMBERS
Use a relative lift. A 10 percent lift takes a 2.4 percent conversion rate to 2.64 percent.
PROJECTED INCREMENTAL REVENUE$691,200PER YEAR
Current monthly revenue$576,000
Projected monthly revenue$633,600
Monthly lift$57,600
Projected conversion rate2.64%
Use the number as a planning range. Validate it with controlled tests before treating it as revenue.