TradeMutt: $754,142.69 in 9 months with an average of 7.19 ROAS.

Want results like this?

Meet Mike Watkins, Marketing Director for TradeMutt – He was trying to grow his workwear and lifestyle fashion brand with paid ads and needed help.

Mike knew how to run his ads and achieve a 3 to 4 ROAS. 

What he didn’t have time for was all the work required to optimize and scale the ad account every day. He wanted to work ON the business, not IN the business. 

Let’s break it down: 

Who? Mike Watkins

Problem: Didn’t have time to work on the larger brand strategy and wanted to work ON the business instead of IN the business. 

Solution: Become a Scaling DFY Client (where we create the ads, write the copy, launch the campaigns, and manage the day-to-day optimizations for you).

Did it work? Yep. Mike was able to spend more time on new content creation initiatives and on building an internal marketing team while the business tripled in revenue and doubled in ROAS. They even joined our $100k club in July when they crossed $157k in sales from Facebook Ads in a single month. 

Here’s another screenshot showing 9 months of results – well over $750k in profitable revenue when you include the retargeting we also ran on Google Ads.

Here’s a quick break down of what we did to achieve this:

First, we organized the ad account and clearly structured everything so we knew exactly where all the traffic was at each stage of the customer journey. 

Then we rapidly tested new interest and lookalike audiences to find 8-10 winning combinations of ads and audiences. 

We took those winners and scaled the daily spend while testing new creative and preparing for future new product drops. 

We stayed on budget each month to stay on pace with supply in the warehouse.

Finally, we supported our ads on Facebook with Google brand search retargeting ads that helped boost sales from search. 

When you have a team of experts you can trust to take over your ad accounts you can finally start to focus on the bigger picture of the brand and where the business is going. 

Time and space for clear thinking are the ingredients to the next level of growth for any business leader or executive – our team and systems can give you that space and peace of mind.

Want our team to manage your ads and scale your brand to over $100k/mo just like we did for Mike? 

If you do, click the “Book a Call” button now.