Doctor Knees: $32k to $175k in 30 days with 23% net profit margins.
Want results like this?
Meet Scott McNeill, Founder of Doctor Knees – He was running his own ads for his drop shipping eCommerce store and wanted help scaling profitably.
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Scott knew how to create video ads and run his own Facebook ad account to get it to the 6-figure per year run rate.
What he didn’t know was how to maintain a profitable CPA and ROAS while scaling the daily ad spend.
Let’s break it down:
Who? Scott McNeill
Problem: Couldn’t figure out how to scale his eCommerce store sales profitably with his paid ads strategy.
Solution: Become a Scaling DFY Client (where we create the ads, write the copy, launch the campaigns, and manage the day-to-day optimizations for you).
Did it work? Yep. Scott was able to spend more time on customer service and product delivery while we scaled his ads to over $175k/mo profitably. He even joined our $100k club and got a cool award from us.
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Here’s another screenshot from his order metrics report that shows the 23% net margin and net profits of $40k.
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Here’s a very quick overview of what we did to achieve this (there’s a lot more to it than this):
First, we set up the correct ad account structure to prepare the account for scale.
Then we launched interest testing campaigns for the Big 4 and ePacket countries.
As the data came in we started to optimize the creative through testing new copy and images and scaled up ad spend to multiple thousands per day with winning audiences and ads (and eventually hit a $14k+ day in profitable sales).
Finally, we made sure to set up a Google Ads retargeting campaign to capture brand search sales as a supplement to all the work we did with Facebook Ads. (We saw a ROAS of over 6 consistently through that channel).
When you have predictable and proven systems in place for getting results with ads scaling becomes simple.
Through our Scaling Ads system, we were able to allow Scott to focus his energy on engaging with his customers, building relationships with his suppliers, and just spending more time doing whatever he wanted after that (without stressing about his sales).
Want our team to scale your eCommerce brand to over $100k/mo just like we did for Scott?
If you do, click the “Book a Call” button now.