Scaling Revenue Starts With
Understanding People
At Scaling.co, we believe the fastest way to grow isn't louder ads or more traffic. It's understanding the people you already serve.
The best businesses don’t just optimize funnels.
They understand why people buy, what causes hesitation, and how real humans make decisions under pressure, distraction, and uncertainty.
That’s what we help brands do.
Help brands understand people and turn that understanding into profit.
Scaling was built to help high-growth Shopify brands scale smarter, not harder.
- When you understand your customers better, you serve them better.
- When you serve them better, you grow faster with more profit.
Every experiment we run, every test we launch, every recommendation we make is designed to answer one core question:
What We Actually Do (And Why It Works)
- Button colors
- Page layouts
- "Best practices"
- Pretty dashboards
- Learn what actually matters to your customers
- Identify friction, confusion, and doubt in real buying moments
- Translate behavior into decisions that compound revenue over time
CRO isn't just about winning tests. It's about building institutional knowledge inside your business.
Every test teaches you something. Every insight sharpens your message. Every win compounds.
That's how 8-figure brands become 9-figure brands.
Who We Work With
We partner with Shopify and Shopify Plus brands doing $1M+ per month who:
Already have strong traffic
Are feeling diminishing returns from ads
Know growth now comes from efficiency, not volume
Want a long-term optimization partner, not another vendor
If you're serious about building a business that understands its customers better than anyone else in your category, you're in the right place.
Our Philosophy on Growth
Growth Stalls When:
- × Teams stop listening to customers
- × Decisions get made on opinions instead of evidence
- × Testing becomes reactive instead of strategic
Growth Accelerates When:
- ✓ Customer behavior is treated as data
- ✓ Experiments are tied directly to revenue impact
- ✓ Learning compounds across the entire funnel
That's why our programs are designed to do two things at the same time:
One without the other is short-term.
Meet Peter, Founder of Scaling.co
Peter Christensen
Founder & CRO Strategist
Scaling.co was founded by Peter Christensen, an eCommerce growth strategist obsessed with one question:
Over the past several years, Peter has:
- Led 1,000+ CRO experiments
- Managed millions in ad spend
- Helped multiple brands scale past seven and eight figures
- Generated tens of millions in incremental revenue through systematic experimentation
But what separates Peter isn't tactics, it's how he thinks about growth.
He views CRO as a way to listen to customers at scale, not just optimize pages.
That mindset is what allows Scaling to guarantee results while most agencies can't.
When he's not working with brands, Peter enjoys spending time with his wife and son - going to church, studying the bible, working out, watching the office, survivor, or any/all of the Lord of the Rings trilogy.
Why We Can Guarantee $1M+ in Revenue
Because at scale, small improvements make a big difference.
When a brand does $1M+ per month:
A 5–10% lift isn't theoretical
It's hundreds of thousands in real revenue
And it's achievable when testing is strategic, disciplined, and continuous
We don't promise growth by guessing.
We promise growth by learning faster than your competitors.
If we don't add at least $1M in incremental revenue within 12 months, you don't pay.
We keep working until we hit the goal. You're essentially guaranteed an ROI.
How to Get in Touch
The best way to reach us is via email:
support@scaling.coYou can also:
Join our weekly newsletter for practical insights on CRO, experimentation, and scaling profitably
You don't scale a business by pushing harder.
You scale it by understanding people better than
anyone else in your market.
That's what we help you do.